![]() ![]() Deep Silver had given them a script and general ideas for them to follow, and the team expanded upon it. According to Stuart Aitken, Axis's Managing Director and Technical Director and the director of the trailer, Deep Silver gave the team a lot of creative freedom and flexibility in creating the trailer, allowing them to create their own characters instead of using the in-game protagonists. The trailer was produced and made by the Glasgow-based Axis Animation, which had previously created trailers for Killzone 2 and Mass Effect 2. The trailer was released on February 16, 2011, approximately four years after the game's initial announcement. With the lack of new information surrounding the game, many critics believed that the game had been quietly cancelled. Until 2011, Techland declined to give new information regarding the game as requested by the game's publisher, Deep Silver. According to Techland, it was a game about killing zombies, not a game focused on delivering an emotional experience. Set in a zombie-infested tropical island called Banoi, the game focuses heavily on melee combat. Development ĭead Island, originally announced in 2007 by Techland, is an action role-playing survival horror video game. The corpses of the couple can be seen in a hotel room in the beginning of the game. The final scene cuts back to the family's arrival to the island, and the family taking a picture together. While the father is struggling, the mother is attacked and eaten by several zombies. The daughter dies on impact with the ground, her eyes reverting to her human form briefly. To defend himself, the father struggles, trying to push her off, until he throws her out of the window, breaking the glass. The zombies overwhelm them, and the daughter turns into a zombie and attacks her father, biting him on the neck. After placing the injured daughter on a bed, the couple begin fighting the zombies who are breaking into the room. He rescues his daughter and brings her inside the hotel room. The father opens the door and picks up a fire axe to fight against zombies. A zombie bites the daughter's legs, causing her to become infected with the zombie virus. ![]() The daughter is running away from the horde of zombies in the hotel's corridor and dashing towards her room, where her father and mother are staying, when she is caught. After they have settled in a hotel, an unexpected zombie outbreak occurs. The trailer follows a family, consisting of a father, a mother and a daughter, visiting Banoi, an island paradise. The story is presented in reverse chronological order and in slow motion. Retrospectively, the trailer has been considered as being vastly superior to the actual game and seen as one of the best video game trailers ever made. Criticism was reserved for its lack of gameplay information and its depiction of a dead child. Praise was directed at the trailer's new ideas, story, immersion and tone. It was met with a positive reception from critics. ![]() Upon its release on February 16, 2011, the trailer sparked public interest, and the community reaction led Techland to adjust the content of the actual game. The development team also had the goal to show the inevitability and the helplessness of a family in a zombie outbreak. The trailer does not show any actual gameplay, instead telling a short story about the game's world and the background behind its events. The trailer was designed to be emotional, allowing players to care for the characters and to be distinct from trailers for the game's competitors. The trailer was produced by Glasgow-based Axis Animation, with music created by Giles Lamb. ![]() The trailer ends with the infected daughter, who has turned into a zombie, being thrown to her death from a hotel window. The story of the trailer follows a family who is attacked by a horde of zombies in a hotel. Dead Island Reveal Trailer is an announcement trailer for the 2011 video game Dead Island, which was developed by Techland and published by Deep Silver. ![]()
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